As Americans prepare for a holiday season unlike any other, many are looking for ways to make their homes cozier and more comfortable.
With rising cases of COVID-19 across the nation, people are rethinking their traditional holiday travels and celebrations in favor of staying home. Even before the pre-Thanksgiving spike in coronavirus cases, an October McKinsey & Company survey found that four out of five Americans had not returned to their pre-COVID comfort levels with out-of-home activities.
With most of the country “home for the holidays,” the timing of this Arkwright, LLC news was purely coincidental. A leading provider of value-driven home textiles, Arkwright just launched a new identity as Arkwright Home. The Philadelphia-based company’s rebranding reflects its new position as a leading provider of branded textile programs for retail chains and e-commerce marketplaces.
A growing force in the home textile industry, Arkwright Home features a revamped website at https://www.arkwrighthome.com that reflects the new brand identity and showcases its variety of quality textile offerings. Buyers may browse by category or room and build a quote to start the conversation.
Designed in partnership with Brand Llama, a Philadelphia-based advertising agency, the new Arkwright identity also includes a sleek, modern interpretation of its double-bar logo.
Since Arkwright has grown substantially since its inception six years ago, the rebranding represents the “natural evolution of that transformation,” according to Andrew Moore, Arkwright’s head of marketing.
“Traditionally, Arkwright found value solely through overrun textiles,” Moore commented. “Now, we work with customers to develop first quality textile lines for the home. It’s vital for our brand to reflect and uphold our company as it is today.”
With many Americans working and schooling from home due to the pandemic, quality home textiles are more important than ever. For more than 85 percent of Americans, quality bedding means better sleep, according to the 2020 Home Textiles survey. And home linens may help lower stress levels. According to the Cotton Incorporated’s Coronavirus Response Survey, nearly seven in 10 people responded that they “just want to curl up in a cozy bed/blanket right now.”
The stress of the COVID-19 situation has prompted Americans to place “a comfortable home” in their list of top three priorities, coming just behind “keeping my family safe” and “health and wellness,” according to Cotton Incorporated’s September research findings.
In addition to buying home textiles for themselves, shoppers plan to buy them as gifts for friends and family, according to the Cotton Incorporated Lifestyle Monitor Survey.
Arkwright Home carries a wide selection of plush luxury towels, beach and pool towels, cotton blankets, sheets, comforters, throws, bath rugs, accent rugs, kitchen towels, and microfiber cleaning cloths to match the modern family lifestyle. The company supplies closeouts and opportunity textile assortments to discount retailers, first quality home textiles to nationwide chains, and e-commerce ready SKUs for marketplace retailers.
Arkwright Home also exports to over 75 countries and has sourcing agents in key production centers around the world.
For more information on Arkwright Home, visit www.arkwrighthome.com.BACK TO NEWS